Advertisement Analysis #6

This ad is the print ad counterpart of the video campaign releases for Levi's 501's ad campaign. The idea is maintained on this print ad as was in the video. This ad is both using the visual element and the copy in a huge, dominant hot red font. 

As they are selling a denim jeans, Levi's made use of one of the most powerful style in presenting ads which is making use of sex as a theme in the ads they present.

For this ad, they used a hot blonde model as a face for the message that they are trying to convey in this Levi's ad. It's sad that in this ad, they made sex appear as just something casual that could be done with someone random, but it is also effective at the same time. A lot of people are inclined to the idea of sex as a very powerful tool to attract attention and stimulate the mind and sex drives of the audience.

The setting is at a street coffee shop wherein this hot blonde model stands and answers the question, "Who do you want to unbotton?"

We are aware that Levi's sells jeans, which is meant to be worn. For this ad, they played with the idea that sex sells and so they used it to present their product at a different perspective. Instead of telling the audience to wear their jeans, the use of their product was redefined when sex entered the concept. Now they begin asking who do you want to unbutton your Levi's Jeans not dwelling much on the idea of sporting the use of their denim.

On the other hand, although they do not directly tell the audience to use their product, the fact that they mentioned unbottoning it implies that their product is already worn and they just played with it making something else that is done with the jeans being worn.

Here is the video for Levi's 501 advertising campaign.

It was more sensual that the print ad but the concept was maintained.

Advertisement Analysis #5

Mona Lisa for Pantene Time Renewal Night Renewal Nourishing Mist

For the visual element of this advertisement, This is a well-thought-of ad wherein they used a famous renaissance icon for women, Mona Lisa, which is very appropriate to represent their hair-care product that restores time-damaged hair.

In context with the term "time-damaged" or "time renewal", they restored this old Da Vinci painting. And since they want to imply that this is a hair-care product, they focused on renewing Mona Lisa's hair, making it healthy and Shiny.

They didn't focus on marketing the product directly by placing a huge picture of their product in the ad. Instead they made use of an artistic visual element, an image that runs in context with their product's main goal, and only a tiny photo of the product they sell on the bottom left corner of the page.  The copy used for this print ad was minimally utilized as it reads in small text, "Pantene Time Renewal: Restores age-damaged hair."

The copy supports what is shown in the visual. The image speaks what it wants to relay to the audience, plus the copy confirms it and makes it clear that the product they sell is Pantene Time Renewal, a hair care product that restores time-damaged hair.

This product caters to the esteem needs of women. As everyone wants to have a beautiful shiny and healthy hair. Basically the product caters to women in their late 20s and up since it is already implied that the product restores time-damaged hair which speaks of aging, the number one culprit of damaging the hair.

Advertisement Analysis #4

 

 

This is one fun and effective promotional campaign by thefuntheory.com which is a site initiated by the automobile company Volkswagen. The main goal of this campaign is promoting to change things for the better by doing it in a fun and an entirely different way. Volkswagen has also made use of thefuntheory in their advertising campaigns and had gone an extra mile by executing the same theory in various things where we are aware it needs change.

We are all aware that it is better to take the stair because it is good for the health. However, very few people follow this advice. In contrary to the normal human behavior of people being lazy to take the stairs if there is an escalator or an elevator available, the campaign wants to get people to change this behavior by making some fun changes in the regular staircase.

This campaign is more of like a case study of whether converting a regular staircase into a huge piano staircase would make people take the stairs more rather than the escalator.

As what is shown in the video, the results of this campaign has drawn more people to use the stairs as they find it fun to hear sounds with each step they take on the piano staircase.

This campaign initiated by the Volkswagen ad campaign has gone a long way and has been very effective in promoting change in people's routine behavior. As people get drawn by the great fun ideas showcased in thefuntheory site, Volkswagen is also gaining publicity for the campaign they had initiated.

The campaign has made use of a video as their medium to present their theory. At the beginning of the campaign video, they had shown the setting "before" they executed their theory where people would really tend to take the escalator rather than the stairs in a subway in Odenplan, Stockholm. They have also shown the process of how it was done, and finally, the results after they made the change where people who find out about the piano stairs now choose to take the stairs because it's fun. 

The video summarizes the campaign as it has shown the before, the behind the scenes and the results of the campaign in a less than 2-minute video. The message was clear and inspiring and they were able to present it in a short video clip.

Advertisement Analysis #3

This street campaign of the Australian Childhood Foundation is something that could really catch the attention of passers-by. I like the idea of how they conceptualized the message and how was it integrated with the social awareness campaign that they had created to raise awareness among the people.

The Visual Element is very effective. The message that states "Neglected children are made to feel invisible.", is a very simple but powerful message. The concept for the ad was based upon the message about neglected children which are made to feel invisible, and was literally applied on the visual component of the ad to present a unified message visually and theoretically.

I think that this campaign was able effectively raise the awareness of the people about the message of this social awareness campaign with how it plays with our curiosity about unusual things that we see in ordinary places.

I could virtually imagine myself walking along that street and finding this advocacy message. This ad will really catch my attention as it is an unusual sight to find a child pasted on the wall.

The use of an ordinary street wall is a very good medium to sell the message to the people to be aware of this issue about children being neglected,  especially that there is this dummy of a child, making it interesting enough to take a second look at.

Then there is a second part to this ad campaign when there is a message that says "Thank you for seeing me" after the child has been removed out of the wall.

Advertisement Analysis #2

Dettol Instant Hand Sanitizer


Dettol Hand Sanitizer

This advertising campaign for Dettol Hand Sanitizer only uses visual elements:

Depending on the variant and the target consumer, they made use of a collage of hands forming a single hand to present the usage of this product and to remind the target consumer that for all the things that a hand does, there is this one trusted hand sanitizer product that you should use to protect yourselves from the harmful effects of viruses and germs that you acquire through your hands.

There is no specific model that they used to endorse the product but the aesthetic  elements that they used for the visuals says enough of the product. 

I appreciate the unity of the concept that they used for all three variants of their Hand Sanitizer product. A picture of a child's hand and all the hand does, a woman's hand and all it does, and a picture of a man's hand and all the things that this man's hand does.

 

At the time I saw these print ads for their hand sanitizer product, I immediately got the message of Dettol Instant Hand Sanitizer.

Simple. Enough said.

 'This product is a hand Sanitizer, and you must use this to protect yourself from the harmful effects of the bacteria and germs that you acquire from all the things that you do with your hands.'

It caters to the safety needs of the consumers.

There's not much need for words because the image itself tells about the whole message of the product.

The picture they used was effective enough to relay the message of the advertisement.There were no words used in the ad, just a picture with the tiny image of the product at the bottom right corner of the page.

Dettol Instant Hand Sanitizer Man

Advertisement Analysis #1

Myra-e VITAWHITE  Billboard:

For the Visual Element of the billboard:
They used a pretty face (Iza Calzado) to endorse their skin whitening and nourishing product. This product is an answer for the esteem needs of a woman.

It implies that if you use the product, your skin will become beautiful and radiant just like Iza and your skin will be renewed to a beautiful healthy white glow.

For the copy of the billboard, it says:

"The new Iza is by Myra"

It complements with the overall concept of the billboard campaign as it briefly describes the content of the billboard and it's message as it delivers the promise of a beautiful, healthy white skin to its target consumers.

Medium used:

They used a billboard and made a sequel out of the ad. The first part showed a vintage looking picture of the model, Iza Calzado seemingly breaking out of her old self. They gave a new touch of innovation to the classic billboard by using hands that protrude out of the flat surface of the billboard.

The second part, which is being shown in the picture above is the now revealing the new image of Iza Calzado brought by Myra-e VITAWHITE . Still the protruding hands holding the curtain of the old layer of "skin" was used.

The campaign was successful on own my opinion as it captures the attention of anyone who passes by Lacson Street. The advertising agency was able to explore and use a new style in presenting ads in the billboard to give it a fresh perspective for the consumers.

The target market of this billboard ad are the women who wants to achieve a youthful white glow for their face.

Next to a television ad, billboard ads would be an effective tool for advertising a certain product who would cater to women in general. Since billboards are visible to everyone who passes by a certain location, these generally create awareness to most of the people seeing it just as long as it could effectively catch the attention of the consumers. 

Seeing the improvements in the technology used in advertising here in the Philippines, specifically here in Bacolod, I can now say that there is no stopping our creativity as we're inching into developing the way ads are presented. I believe there are tons of ideas for creating great, effective advertisements and we only need to get our hands into it.