Mona Lisa for Pantene Time Renewal Night Renewal Nourishing MistFor the visual element of this advertisement, This is a well-thought-of ad wherein they used a famous renaissance icon for women, Mona Lisa, which is very appropriate to represent their hair-care product that restores time-damaged hair.
In context with the term "time-damaged" or "time renewal", they restored this old Da Vinci painting. And since they want to imply that this is a hair-care product, they focused on renewing Mona Lisa's hair, making it healthy and Shiny.
They didn't focus on marketing the product directly by placing a huge picture of their product in the ad. Instead they made use of an artistic visual element, an image that runs in context with their product's main goal, and only a tiny photo of the product they sell on the bottom left corner of the page. The copy used for this print ad was minimally utilized as it reads in small text, "Pantene Time Renewal: Restores age-damaged hair."
The copy supports what is shown in the visual. The image speaks what it wants to relay to the audience, plus the copy confirms it and makes it clear that the product they sell is Pantene Time Renewal, a hair care product that restores time-damaged hair.
This product caters to the esteem needs of women. As everyone wants to have a beautiful shiny and healthy hair. Basically the product caters to women in their late 20s and up since it is already implied that the product restores time-damaged hair which speaks of aging, the number one culprit of damaging the hair.
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