This ad is the print ad counterpart of the video campaign releases for Levi's 501's ad campaign. The idea is maintained on this print ad as was in the video. This ad is both using the visual element and the copy in a huge, dominant hot red font.
As they are selling a denim jeans, Levi's made use of one of the most powerful style in presenting ads which is making use of sex as a theme in the ads they present.
For this ad, they used a hot blonde model as a face for the message that they are trying to convey in this Levi's ad. It's sad that in this ad, they made sex appear as just something casual that could be done with someone random, but it is also effective at the same time. A lot of people are inclined to the idea of sex as a very powerful tool to attract attention and stimulate the mind and sex drives of the audience.
The setting is at a street coffee shop wherein this hot blonde model stands and answers the question, "Who do you want to unbotton?"
We are aware that Levi's sells jeans, which is meant to be worn. For this ad, they played with the idea that sex sells and so they used it to present their product at a different perspective. Instead of telling the audience to wear their jeans, the use of their product was redefined when sex entered the concept. Now they begin asking who do you want to unbutton your Levi's Jeans not dwelling much on the idea of sporting the use of their denim.
On the other hand, although they do not directly tell the audience to use their product, the fact that they mentioned unbottoning it implies that their product is already worn and they just played with it making something else that is done with the jeans being worn.
Here is the video for Levi's 501 advertising campaign.
It was more sensual that the print ad but the concept was maintained.
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