Advertisement Analysis #2

Dettol Instant Hand Sanitizer


Dettol Hand Sanitizer

This advertising campaign for Dettol Hand Sanitizer only uses visual elements:

Depending on the variant and the target consumer, they made use of a collage of hands forming a single hand to present the usage of this product and to remind the target consumer that for all the things that a hand does, there is this one trusted hand sanitizer product that you should use to protect yourselves from the harmful effects of viruses and germs that you acquire through your hands.

There is no specific model that they used to endorse the product but the aesthetic  elements that they used for the visuals says enough of the product. 

I appreciate the unity of the concept that they used for all three variants of their Hand Sanitizer product. A picture of a child's hand and all the hand does, a woman's hand and all it does, and a picture of a man's hand and all the things that this man's hand does.

 

At the time I saw these print ads for their hand sanitizer product, I immediately got the message of Dettol Instant Hand Sanitizer.

Simple. Enough said.

 'This product is a hand Sanitizer, and you must use this to protect yourself from the harmful effects of the bacteria and germs that you acquire from all the things that you do with your hands.'

It caters to the safety needs of the consumers.

There's not much need for words because the image itself tells about the whole message of the product.

The picture they used was effective enough to relay the message of the advertisement.There were no words used in the ad, just a picture with the tiny image of the product at the bottom right corner of the page.

Dettol Instant Hand Sanitizer Man