Myra-e VITAWHITE Billboard:
For the Visual Element of the billboard:
They used a pretty face (Iza Calzado) to endorse their skin whitening and nourishing product. This product is an answer for the esteem needs of a woman.
It implies that if you use the product, your skin will become beautiful and radiant just like Iza and your skin will be renewed to a beautiful healthy white glow.
For the copy of the billboard, it says:
"The new Iza is by Myra"
It complements with the overall concept of the billboard campaign as it briefly describes the content of the billboard and it's message as it delivers the promise of a beautiful, healthy white skin to its target consumers.
Medium used:
They used a billboard and made a sequel out of the ad. The first part showed a vintage looking picture of the model, Iza Calzado seemingly breaking out of her old self. They gave a new touch of innovation to the classic billboard by using hands that protrude out of the flat surface of the billboard.
The second part, which is being shown in the picture above is the now revealing the new image of Iza Calzado brought by Myra-e VITAWHITE . Still the protruding hands holding the curtain of the old layer of "skin" was used.
The campaign was successful on own my opinion as it captures the attention of anyone who passes by Lacson Street. The advertising agency was able to explore and use a new style in presenting ads in the billboard to give it a fresh perspective for the consumers.
The target market of this billboard ad are the women who wants to achieve a youthful white glow for their face.
Next to a television ad, billboard ads would be an effective tool for advertising a certain product who would cater to women in general. Since billboards are visible to everyone who passes by a certain location, these generally create awareness to most of the people seeing it just as long as it could effectively catch the attention of the consumers.
For the Visual Element of the billboard:
They used a pretty face (Iza Calzado) to endorse their skin whitening and nourishing product. This product is an answer for the esteem needs of a woman.
It implies that if you use the product, your skin will become beautiful and radiant just like Iza and your skin will be renewed to a beautiful healthy white glow.
For the copy of the billboard, it says:
"The new Iza is by Myra"
It complements with the overall concept of the billboard campaign as it briefly describes the content of the billboard and it's message as it delivers the promise of a beautiful, healthy white skin to its target consumers.
Medium used:
They used a billboard and made a sequel out of the ad. The first part showed a vintage looking picture of the model, Iza Calzado seemingly breaking out of her old self. They gave a new touch of innovation to the classic billboard by using hands that protrude out of the flat surface of the billboard.
The second part, which is being shown in the picture above is the now revealing the new image of Iza Calzado brought by Myra-e VITAWHITE . Still the protruding hands holding the curtain of the old layer of "skin" was used.
The campaign was successful on own my opinion as it captures the attention of anyone who passes by Lacson Street. The advertising agency was able to explore and use a new style in presenting ads in the billboard to give it a fresh perspective for the consumers.
The target market of this billboard ad are the women who wants to achieve a youthful white glow for their face.
Next to a television ad, billboard ads would be an effective tool for advertising a certain product who would cater to women in general. Since billboards are visible to everyone who passes by a certain location, these generally create awareness to most of the people seeing it just as long as it could effectively catch the attention of the consumers.
Seeing the improvements in the technology used in advertising here in the Philippines, specifically here in Bacolod, I can now say that there is no stopping our creativity as we're inching into developing the way ads are presented. I believe there are tons of ideas for creating great, effective advertisements and we only need to get our hands into it.
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